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Executive Director at Synergy Consultants
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Category Head - FMCG - IIM/FMS/MDI/XLRI (8-12 yrs)
Client: Fortune 500 FMCG MNC
Role: Responsible for INR 4000 Cr+ marketing portfolio of the company in India, across categories, leading iconic brands.
Candidate Profile: Full-time MBA from a Premier B-School (IIM/FMS) working with a company of similar size and scale of operations
Indicative Responsibilities :
- Formulate and implement marketing and launch strategy of all categories of existing/new products in India.
- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activations and public relations, social media, ATL/ BTL, Celebrity management.
- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.
- Prepare and monitor the Annual Marketing Budget in line with business objectives.
- Translate business strategy/ plans into financial bottom-line impact through effective marketing and product promotion and Forecast ROI.
- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.
- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, Sales support, market research etc.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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