Category Head - FMCG

Responsibilities

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor, and report on team goals

- Design branding, positioning, and pricing strategies

- Ensure our brand message is solid and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes, and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives