Category Head - FMCG

Job Purpose

To have built in deep customer insights & are capable of assessing stated and unstated consumer needs, Driving new concepts of marketing through the Team and developing Brands in respective Category

Responsibilities

1. Responsible for P&L of the category

2. Creating long term development strategies for the category

3. Identifying & guiding development of new products in the category; phasing out unsuccessful products & take learnings from them for future

4. Market, Category & Brand assessment for each of the brands responsible

5. Handling budgets & optimally utilizing them across brands under the portfolio

6. Coordinating with cross-functional teams and communicating with internal and external parties, while meeting tight deadlines

7. Steering development & execution of 360 degree communication campaigns for the brands in category including TV commercials, Radio, Print, Digital, Outdoor, etc.

8. Evaluating success of marketing campaigns

9. Ensuring health & salience with customers for all the brands under the category

10. Handling a team size of 2-3 members

Qualification : Full time MBA from Tier 1/2 institute

Should have strong experience in Marketing.