Category Head - FMCG

- Research and analyse data and market insights

- Stay updated on industry trends and market competitions

- Analyse customer requirements and develop product promotions to drive sales

- Search for insights into consumer needs and wants

- Plan and implement long-term development strategies for core categories of each brand

- Build and maintain long-term relationships programmes with critical trade partners

- Sales forecasting and ensure product availability as per seasonality

- Strategize positioning of a product category to maximize its visibility

- Collaborate with the marketing team for strong Digital, retail & experiential marketing initiatives

- Implement monthly promotional strategies to achieve sales goals

- Research competition and suggest appropriate pricing and promotional activities

- Work with customers and merchandisers and find new ways of expanding product categories