Category Head - FMCG

- End to end responsibility for new category/product development and new category/product launches

- Categories would include mix of new brand work, new category work and existing brands new category work

- Responsibilities would include category mapping, concept work, working in & leading CFTs for new product development

- New product work would include RTM planning, working with sales and trade marketing to develop RTM, managing overall launches in market including communication development, marketing initiatives for developing new products

- Responsibilities would also include driving strategy, planning, top line, budget management & bottom line for above

- Driving market research, consumer insights and business analytics

- Lead the Market Research function

- Work with brand teams to design & implement researches

- Lead team on enhancing consumer insights process

- Lead on improving business & brand analytics