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Executive Search Consultant at Zallery
Views:519 Applications:226 Rec. Actions:Recruiter Actions:33
Category Activation Manager - Personal Care (4-7 yrs)
- To develop and implement Trade Marketing Strategy pan India to achieve defined sales objectives across all product categories
- Planning & Optimum utilization of BTL budget
- Increase effectiveness of BTL activations by ensuring 100% strategy execution
- Forecasting at channel & SKU level 3 to 6 months in advance
- To design, execute & measure the performance of brand wise, channel wise trade and visibility programs
- Act as the hub for competitor activities across all brands. Track competitor promotion strategies and pre-empt the same whenever possible
- Pre and post promotion analysis. Study the impact on external offtake & household penetration data
- Planning of visibility drives, rural sales activations, samplings, loyalty programs, & distribution drives
- Designing and implementation of appropriate POSM materials fit for the channel & the brand
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