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19/04 Neha Lal
Executive Search Consultant at Zallery

Views:509 Applications:226 Rec. Actions:Recruiter Actions:33

Category Activation Manager - Personal Care (4-7 yrs)

Ghaziabad Job Code: 915878

- To develop and implement Trade Marketing Strategy pan India to achieve defined sales objectives across all product categories

- Planning & Optimum utilization of BTL budget

- Increase effectiveness of BTL activations by ensuring 100% strategy execution

- Forecasting at channel & SKU level 3 to 6 months in advance

- To design, execute & measure the performance of brand wise, channel wise trade and visibility programs

- Act as the hub for competitor activities across all brands. Track competitor promotion strategies and pre-empt the same whenever possible

- Pre and post promotion analysis. Study the impact on external offtake & household penetration data

- Planning of visibility drives, rural sales activations, samplings, loyalty programs, & distribution drives

- Designing and implementation of appropriate POSM materials fit for the channel & the brand

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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