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Corporate HR at Casio India
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Casio - Deputy Manager/Manager - Experience Management (6-9 yrs)
- Development, execution, and evaluation impact of offline marketing plans across multiple formats of retail store
- Quality and Scale of Execution with operational efficiency for all offline and below-the line campaigns
- Reducing Go to market Time of execution for national-level launches
- Reduced timelines to go live across touchpoints
- Vendor Management and Cost Optimizations
- % reduction in cost due to scale + % improvement in quality due to the right selection of vendors for the projects
- Driving POS Innovations with newer formats of marketing collaterals
- Number of innovations in point-of-sale material formats to drive better saliency for the product range
- Display and Footfall Management
- Driving enhanced visual presentation of the product range and driving all offline activations across all retail formats to drive footfall
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