Cashwagon - Manager - Digital Marketing

Job Role : Digital Marketing Manager

Company Profile :

Market-leading short-term consumer loans provider that has recently begun an aggressive Asian expansion and are now entering the India market. The company's rapid growth is a result of prudent utilization of financial technology to access and service its market. The company provides instant and premium financial solutions in response to the everyday and immediate financial needs of the Indian people. Having an innovative and seamless approach, we are shaping a consumer lending industry in order to serve our customers with high business ethics and transparency.-

Job Summary :

As the Digital Marketing Manager, you will work to meet both operational and strategic responsibilities. Strategically, work to define and align the marketing objectives of the firm with the business goals and then devise an Omni-channel strategy to achieve these goals.

The Digital Marketing Manager would be responsible for making sure that operationally all the concerned resources are utilized appropriately and is held accountable for the targets to be achieved. The Digital Marketing Manager co-ordinates with the team heads to ensure that the overall strategy is executed appropriately.

Roles & Responsibilities :

- Digital sales strategy development for different channels

- Creation of separate strategies for each traffic source

- Media plans and forecasts for future activities, including online and offline

- Daily/weekly/monthly control of acquisition funnels and ads performance

- Control and coordination of agencies and affiliate partners

- Control and launching of projects with affiliate partners (including Preparing technical requirements for implementation postback or other tracking)

- Handling of Google and Facebook - Full understanding of all settings of these marketing tools: specific targeting, preparing custom audience list, forecast, analysis. Different types of campaigns (CPC, CPL, CPM etc)

- Control and review of sms and email content

- Set up all pixels on websites for tracking performance (Google Tag Manager), web-site review and optimization

- Leading of SEO projects, managing of projects with related agencies.

- Searching of new traffic sources and partners

- Control of audience behavior on websites using MouseStats, Hotjar, AppsFlyer, Google Analytics, Firebase (advanced user)

Qualifications :

- At least 3 years at digital sales, managing of campaigns with volume >=10000 users

- Strong knowledge of FB/Google adv campaign management

- Strong knowledge of digital marketing tools at least 5 years

- Google Adwords, Google Analytics, Double click Bid Manager, Google Tag Manager experience Facebook ADS handling experience at least 3 years

- MouseStats and Hotjar knowledge