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05/05 HR
Assistant Manager - HR at CashKaro.com

Views:1072 Applications:291 Rec. Actions:Recruiter Actions:9

CashKaro.com - Senior Manager - Digital Marketing (5-12 yrs)

Gurgaon/Gurugram Job Code: 820524

At CashKaro, we believe remarkable talent, enthusiasm, and hustle add up to great work. We are looking for a senior leader to join the management team and lead overall Digital Marketing effort for CashKaro.com. This is a high impact, fast paced role which needs someone with a good understanding of e-commerce marketing, analytics and product. If you are looking for an opportunity in one of India's fastest growing e-commerce startups, this role is for you.

Ideal candidate should have the below experience/qualities :

- Expertise and significant experience in digital marketing management (PPC, SEO, Email marketing, Social media)

- Proficient in all digital marketing assets like SEO/ SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing/Content marketing / Affiliate Marketing / Remarketing etc.

- Minimum of 5 years of work experience with a focus on online marketing 

- Successful track record in accelerating customer acquisition, improving customer retention and optimizing the user funnel. 

- Preferable work experience in the E-commerce industry 

- Ability to deliver strong results

 - Desire to work in a fast paced start-up environment & immerse in an amazing learning experience 

- Should have great written and spoken English 

- Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools. 

Roles and responsibilities of this role would include the below :

- Drive the end-to-end user lifecycle journey through various Acquisition, Engagement and Retention strategies.

- Oversee all digital channels of the Company including SEO, SEM, Email, Social Media, Video marketing and other marketing activities.

- Oversee all campaigns and devise conversion optimization techniques with our current marketing team.

- Manage a gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Remarketing / Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc / Content marketing / Email marketing / SMS marketing / WhatsApp marketing) including campaign management, keywords targeting, optimization based on data driven strategies, etc.

- Take high level brainstormed idea to actual implementation, tracking and analyzing

- Impact on Revenue and market share growth: customer life cycle management and building marketing capability and spend Track -and -measure effectiveness.

- Creating weekly and monthly marketing plans and budgets for our different channels.

- Tracking the success of different online marketing activities.

- Driving landing page improvements to improve conversion of marketing campaigns.

- Contribute to product development on desktop and mobile.

- Enhancing the efficiency of our digital marketing activities through marketing automation.

- Formulate and direct the overall marketing and communication strategy (online) for all channels, so as to achieve the desired audience reach and targets.

- Contribute to customer life cycle management and building marketing capability and spend Track and measure effectiveness.

- Work with marketing agencies as and when required

Women-friendly workplace:

Maternity and Paternity Benefits

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