Location: Gurgaon Profile: Customer Retention Lead At CashKaro, we believe remarkable talent, enthusiasm, and hustle add up to great work. We are looking for a senior leader to join the management team and lead overall Customer Retention Marketing effort for CashKaro.com. This is a high impact, fast paced role which needs someone with a good understanding of e-commerce marketing, analytics and product. If you are looking for an opportunity in one of India's fastest growing e-commerce startups, this role is for you. Ideal candidate should have the below experience/qualities: - Expertise and significant experience in all gamut of retention marketing channels (Email, SMS, In-app, Push Notifications, WhatsApp, Telegram) - Minimum of 4 years of work experience with a focus on online marketing - Successful track record in accelerating customer engagement, improving customer retention and optimizing the user funnel. - Preferable work experience in the E-commerce industry - Ability to deliver strong results - Desire to work in a fast paced start-up environment &amp; immerse in an amazing learning experience - Should have great written and spoken English - Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools. Roles and responsibilities of this role would include the below: - Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies. - Develop the CRM strategy for retention &amp; reactivation to drive &amp; maintain a constant retention rate across categories. - Drive all marketing automation activities to develop and execute end to end-user journeys from onboarding to reactivation using CleverTap. - Conceptualize and set up automated journey-based campaigns to plug funnel drop-offs. - Drive growth and data-driven improvement across the engagement and retention funnel to increase revenue through journey building, customer engagement and repeat transactions. - Analyze results, highlight learning, synthesize recommendations, and drive growth strategy. - Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities. - Think of creative concepts to convert and engage active users, activate dormant users and support in preparing and executing monthly marketing calendar for various retention campaigns. - Work within the performance marketing team and coordinate with the Product and content teams to deliver recommendations for customer engagement and retention campaigns - Impact on Revenue and market share growth: customer life cycle management and building marketing capability and spend Track -and -measure effectiveness. - Creating weekly and monthly marketing plans and budgets for our different channels. - Tracking the success of different online marketing activities. - Enhancing the efficiency of our digital marketing activities through marketing automation. - Formulate and direct the overall marketing and communication strategy (online) for all retention channels, in order to achieve the desired audience reach and targets. - Contribute to customer life cycle management and building marketing capability and spend to track and measure effectiveness. - Work with marketing agencies as and when required

Gurgaon/Gurugram

CashKaro.com - Lead - Customer Retention Marketing  

CashKaro.com - Lead - Customer Retention Marketing   ,Job Description for CashKaro.com - Lead - Customer Retention Marketing   in CashKaro.com in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!

Job Description for CashKaro.com - Lead - Customer Retention Marketing   in CashKaro.com in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!