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19/11 Yatin Garg
Director of Growth at Cashkaro.com

Views:1524 Applications:115 Rec. Actions:Recruiter Actions:114

CashKaro.com - Growth Manager - Customer Lifecycle Management (3-10 yrs)

Gurgaon/Gurugram Job Code: 865645

We are looking for self-driven growth professionals to lead Customer Lifecycle Management efforts at CashKaro.com.

An ideal candidate should have:

- Minimum of 3 years of work experience with a focus on growth & retention in a consumer-facing internet based organization, preferably in a startup/e-commerce.

- Successful track record of accelerating customer activation, engagement, improving customer retention, and optimizing the user lifecycle funnel.

- Expertise and significant experience in all gamut of retention marketing channels (Email, SMS, In-app, Push Notifications, WhatsApp, Telegram)

- Experience of designing experiments, A/B tests, multivariate tests with a proven track record of success

- Demonstrated ability to figure out business insights and driving smart decisions through quantitative customer data analysis and qualitative research

- Hands-on experience of at least one of the lifecycle marketing tools like CleverTap/MoEngage/Gamooga/WebEngage, and other digital tools.

Roles and responsibilities:

- Setup & drive the end-to-end user lifecycle journey through various Engagement and Retention strategies

- Dive deep into customer data to gain a better understanding of user behavior and generate insights for Onboarding, Activation, Acceleration, Retention, and Resurrection campaigns

- Find growth opportunities, plan and conduct growth-related experiments & analyze key metrics for tracking the effectiveness of such experiments.

- Setup automated journey-based campaigns to plug funnel drop-offs

- Creating weekly and monthly marketing plans and budgets for our different channels.

- Formulate and direct the overall marketing and communication strategy (online) for all retention channels.

- Work with marketing agencies as and when required

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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