Cashfree - Senior Manager - Digital Marketing

About Us:

Cashfree is a leading payments and API banking solutions company. We provide full-stack payments solutions enabling businesses in India to collect payments and make payouts via all available methods with a simple integration. Cashfree's offerings include an advanced and easy way to integrate payment gateway, a split payment solution for marketplaces, bank account verification API and Auto Collect - a virtual account solution to match inbound payments to customers.

Founded by IIIT Hyderabad alumnus Akash Sinha and IIT Kharagpur graduate Reeju Datta, www.cashfree.com is among the leading payment service providers in India processing transactions worth USD 20 Billion annually. It has leveraged technology to lead payment disbursals in India with more than 50% market share among payment processors. Cashfree enables more than 1,00,000 businesses with payment collections, vendor payouts, wage payouts, bulk refunds, expense reimbursements, loyalty and rewards. Apart from India,

Cashfree's products are used in eight other countries including USA, Canada and UAE.

Cashfree is backed by Silicon Valley investor Y Combinator, Apis Partners, State Bank of India

(SBI) and was incubated by PayPal.

Job Description:

We are looking for a cutting edge Digital Marketing leader who can help make this Business function into a significant P&L owner and contributor across Cashfree;s solutions.

The ideal candidate will bring hands-on, deep domain expertise across all channels of digital marketing, Performance marketing and build, lead a fantastic digital marketing team for Cashfree

Roles and responsibilities:

- Develops digital marketing strategy by studying business goals, economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

- Be responsible for the vision, strategy and execution of acquisition campaigns across all the major platforms globally - Facebook, Google, Linkedin and other channels.

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.

- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas.

- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Lead and mentor the digital marketing team including goal setting and performance management.

- Lead the development of best-in-class paid campaigns, building strategic and innovative plans to deliver performance-based results and drive significant business revenue

- Identify, test and optimize the best performance marketing channels to drive user growth, -ROI and incremental revenue

- Designs, builds and maintains our social media presence.

- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights, and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels

- Measure and optimize ROI and KPIs

Experience and Skill Set:

- A proven track record in growing companies and leading dynamic and fast moving teams.

- You have a minimum of 8 years experience in performance marketing, in-house performance marketing experience

- 3+ years experience in managing, coaching, and scaling high-performance marketing teams. Strong communication skills to your team and to consumers.

- Deep expertise in acquisition and you can get hands-on when needed to help your team - you know what it takes operationally day in and day out to bring the strategy to life

- You've led a successful multi-channel customer experience communication strategy with a customer profile at the core