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18/11 Kalpana Elangovan
Talent Acquisition at Cashfree

Views:398 Applications:133 Rec. Actions:Recruiter Actions:38

Cashfree - Digital Marketer - Performance Marketing (2-4 yrs)

Bangalore Job Code: 865341

Performance Marketing/Digital Marketing

Location : Bangalore

Experience : 2+ years of experience in Digital Marketing

Primary Performance Indicators :

- ROI on Marketing Campaigns

- New Customers Acquired

- Website / App Conversions

- Cost of Marketing

Role will include :

1. This role would be part of the marketing function, anchoring all paid digital marketing channels, and driving conversions on the website by deeply understanding and analysing user journey

2. Understanding, analysing traffic from different channels of marketing and optimising it in conjunction with the overall business strategy

3. Driving significant ROI improvement basis deep analytics, understanding user journey and capabilities of the channel

4. Improving conversion on the website / app by analysing the entire conversion funnel. 


5. Initiatives can fall either in marketing domain or tech domain

6. Creating / vetting dashboards on a day-to-day basis for driving improvement, checking on breakages that might have taken place and rectifying if any.

Desired Skills and Functional Experience::

- 2+ years of relevant work experience in digital marketing and analytics

- Expertise in key channels of digital marketing like Google, Facebook etc. to drive top of the funnel, SEM, Remarketing, app downloads campaigns

- Experience in driving conversions on e-commerce website / app

- Proficiency with Google Adwords, Facebook Ads Manager, MS Excel, Google Analytics, SQL, Blueshift or other DM tools

- Omni - channel marketing experience is a plus

- Ability to thrive in a fast - paced environment, and to manage multiple, competing priorities simultaneously

- An ideal candidate is one who enjoys discovering and solving complicated problems, can quickly learn complex systems, has deep understanding of digital marketing, and is keen on deep consumer behaviour analytics

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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