Cashfree - Brand Marketing Role

What you'll do :

- Bring the Cashfree brand to life - stay on top of all product and non-product communications and develop winning campaigns to communicate the same.

- Create Brand Roadmap for Cashfree using owned, earned and paid media vehicles

- Own customer and consumer understanding, identifying their barriers and triggers to purchase

- Build community - identify the different audience groups such as developers, C level executives, industry verticals, and grow brand awareness among the communities by developing campaigns across earned, owned, and paid channels.

- Be ready to drive the campaigns, end to end, this would involve research, briefs, conceptualizing, creative development, media plans, and measurement.

- Collaborate with vendors including and not limited to video and design agencies, media agencies, etc. to roll out the campaigns.

- Collaborate with various teams including Marketing, Product, HR, Business, Growth, and Media to define, drive, and launch improvements to the consumer experience including purchase

- Establish and create a world-class destination for the products including Landing pages, homepage(s) and more

- Measure brand awareness and perception. You'll help us collect and act on data and feedback to evaluate brand work and inform on upcoming initiatives.

What makes you a great fit :

- Passion for Products. You love understanding technology, and the story behind every launch or feature update, why we built it, how would it change the user's life, and more. Cashfree is all about innovation and reliability.

- Be curious in all micro and macro developments and be able to identify branding opportunities in the same.

- Experienced in managing integrated, cross-functional, complex brand marketing campaigns from scratch.

- A desire to try out new things. Be someone who can put - traditional- and - non-traditional-marketing strategies and tactics at play and have the itch to reinvent the playbook, if that's what it takes.

- Excellent written and verbal communication skills. You know the power of microscopy and can draft your messaging according to the platform you want to use.

- Be someone with a bias to action and a creative mind