CashFlo - Lead - Product Marketing

Cashflo, true to its name, is on a mission to unlock $100+ billion of trapped working capital in the economy by creating India's largest marketplace for invoice discounting to solve the day-to-day cashflow problems faced by businesses. Founded by ex-BCG and ISB / IIM alumni, and backed by SAIF Partners, Cashflo helps democratize access to credit in a fair and transparent manner. Awarded Supply Chain Finance solution of the year in 2019, Cashflo creates a win-win ecosystem for Buyers, suppliers and financiers through its unique platform model. Cashflo shares its parentage with HCS Ltd., a 25 year old, highly reputed financial services company has raised over Rs. 15,000 Crores in the market till date, for over 200 corporate clients.

Our leadership team consists of ex-BCG, ISB / IIM alumni with a team of industry veterans serving as the advisory board. We bring to the table deep insights in the SME lending space, based on 100+ years of combined experience in Financial Services. We are a team of passionate problem solvers and big thinkers and are looking for like-minded people to join our team.

We are looking for someone who loves a challenge, is ambitious, super tenacious and persistent. S/he is a self-starter, thrives in a dynamic, small start-up environment, has a knack for understanding customer needs, and loves to get sh-t done! If you check these boxes - we want to talk to you!

The opportunity:

Solve a complex $300+ billion problem at the cutting edge of Fintech innovation, and make a tangible difference to the small business landscape in India

Join a high performance, dynamic and collaborative work environment that throws new challenges on a daily basis

Be part of the early founding team and be directly responsible for driving the company's success.

As a Product Marketing Manager, you will play a key role in developing our product positioning and developing our go-to-market strategy for every product and execute flawless product launches. You will be responsible for developing market & competitive intelligence, value proposition & sales enablement materials across the company working closely with Product, Sales & Engineering teams. You will be responsible for understanding the market landscape, segmenting your target audience, and creating the strategic positioning, targeting plan and channel mix to generate the company's pipeline goals.

Roles and Responsibilities: -

- Product Marketing Strategy: Define and iterate on the positioning, messaging, and pricing of our products.

- Go-to-Market: Devise a go-to-market strategy and execute this to perception alongside your cross-functional peers in Marketing, Content, Engineering and Product Management to successfully drive a given product launch

- Product Innovation: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole.

- Sales enablement: Enable sales and business teams with lead generation, industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel

- Intelligence: Deepen our understanding of target market segments and relevant audiences through competitive and market intelligence

- Content Development - Conceptualize and craft educational product and solution content for a variety of platform

- Evangelism - Serve as a company spokesperson and go-to product expert.

Desired Skills and Experience: -

- MBA from a Tier I college in Business, Marketing, or other related disciplines will be preferred

- 2-5 years of relevant experience in product marketing/product management or similar roles

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Exceptional communication skills (both written and verbal)

- Curious about metrics, execution processes, macro trends

- Ambitious and have a natural focus and bias towards outcomes