Head Corporate Communication at CASHe
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CASHe - Content Strategist (4-6 yrs)
A creative person who has a flair for writing and storytelling. Should love to get involved in creating campaigns that have an instant and positive impact on the consumer- through great storytelling, fresh ideas, and radical thinking. This is an onsite job.
Expectations from the Candidate:
- Should have the ability to generate creative platform-specific content on a daily basis to reach the company's target customers
- Perform content gap analyses to determine what type of content is missing and what is needed.
- Oversee Content Requirement and create content strategies deliverable across customer life cycle. Top, Middle and Bottom Funnel/re marketing, Post acquisition Customer Attrition, Cross Sell, etc.
- All digital platforms to be managed for content development Website, Blogs, Publications, Aggregators, Partners, Social Media, YouTube, Email, SMS, etc.
- Identify and execute content opportunities to create rich and relevant content to boost SEO performance
- Should have In-Depth knowledge and understanding of all social media platforms
- Should have the ability to effectively communicate information and ideas in written and verbal format, and build and maintain engaging content in line with the company's objectives
- Complete Social Media Management ranging from strategy, plans, execution, and monitoring of the results
- Should be able to assist in identifying appropriate social media channels and tailor content as per the target audience
- Should be able to track the performance of various social media initiatives and accordingly develop and implement changes to improve Business results
- A knack for editing and proof-reading content with good research-oriented skills
Skills and Competencies :
- A graduate or post-graduate degree preferably in English Literature, Mass Communication, Journalism, and other related fields
Minimum 4 Years of experience in Digital Marketing/Content Writing/Copywriting and related fields with relevant work in creating highly engaging content
Excellent writing and editing skills with a keen eye for detail
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