CarWale.com - Assistant Manager/Manager - Search Engine Optimization

Job Title : Assistant Manager/ Manager - SEO

Location : Mumbai

Experience : 5 - 6 years

About CarWale :

- Launched in October 2005 by a small team of four founders, today CarWale is India's #1 automotive portal with over 18 mn visits each month across all its properties.

- With more than 30% of India's car buyers researching their next car purchase on www.carwale.com, we have access to consumer insights through their buying journeys right from the initial online search to the cars researched, to the final consideration set and then finally the car actually purchased. Through the 100,000+ customer interactions we conduct each month on the phone, we also understand why consumers change their mind about specific cars.

- With this, and the experience that we have gained in building a successful digital business over the last 8 years, CarWale is uniquely positioned to assist both dealers and OEMs in the automotive industry in helping acquire customers through the digital channel and scale it to contribute significantly to overall sales.

There are three fundamental pillars for CarWale's core competence :

- Our knowledge of the automotive sector

- Our understanding of automotive customers and their requirements

- Our expertise on digital as a platform for communication

About the role:

- Ensure leadership for Carwale in organic rankings in cars & bikes categories

- Monitor and evaluate search results and search performance across the major search channels

- Develop and execute SEO strategies to meet business objectives

- Perform keyword research so as to optimize existing content and uncover new opportunities

- Implement link building campaigns to meet SEO goals

- Stay updated with search engine, social media, and internet marketing trends and developments

- Candidate must possess excellent communication and interpersonal skills