Role: Analyst/Senior Analyst

Role Purpose :

To be an independent Analyst who works on multiple designated client accounts and applies Analytics for better business decision making especially in the area of Marketing Analytics.

Key Responsibilities :

- Understand Client brief and translate into tasks and analysis steps. Deliver insights and results back to the Client independently

- Client Data handling, generally high size of data. Loading, analysing the data and generating analytical outputs as per the requirements

- Provide business analytics (statistical analysis a part of the output) to the client as a part of decision making

- Develop insights to help marketing teams in business decisions

- Provide data & information required by key client stakeholders in the Marketing / Retail / Brand teams for effective forward planning, campaign management and customer strategy

- Deliver projects, assignments and client requests in time and with high accuracy

- To develop & manage performance reports for brand & business performance on an ongoing basis.

Desired Behaviour :

- Customer Focus - Dedicated to meeting the expectations of internal and external clients.

- Problem Solving - Uses logic and methods to solve difficult problems with effective solutions.

- Probes all fruitful sources for answers. Is excellent at honest analysis. Looks beyond the obvious and doesn'tstop at the first answers

- Agility and Quick Learner - Learns quickly when facing new problems. A relentless and versatile learner

- Drive for results - Able to set priorities, pursue tasks tenaciously & with a need to finish. Able to overcome setbacks which may occur along the way

Specialized Knowledge Required:

- Comprehensive knowledge of basic and advanced (qualitative & quantitative) tools and applications preferred

- Fundamental marketing skill - Must have experience in using Statistical techniques like Clustering/Segmentation, Regression, CHAID, ANOVA etc

- Knowledge of advanced MSExcel

- Working knowledge of SQL and Python

Other Skill Sets:

- Demonstrate capability to provide meaningful and actionable insights for Marketers

- Good understanding and working experience with multiple data sources (Transaction data, Customer Profile Data

- Strong written communications - Is able to write clearly and succinctly in a variety of communication settings and styles. Can get messages across that have the desired effect

- High level of comfort with receiving, loading, cleansing, enriching & enhancing transactional data sources

- Good understanding of the business environment in India (Retail, BFSI, Travel, Entertainment) is preferable

- Good understanding of the media landscape (Direct Mail, Email, SMS etc.) will also be beneficial

Education and Experience :

- Graduation in BE / B.Tech

- Experience of 1 - 2 years Analyst

- Experience of 18 months - 3 years in Analytics - Sr. Analyst

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