12/02 HR
HR Manager at Cars24

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Cars24.com - CRM Analyst (3-6 yrs) Premium

Gurgaon/Gurugram Job Code: 663864

Job Responsibilities - 

- Plan and execute email, SMS & Push Notification campaigns throughout the entire customer life cycle, using marketing automation tools.

- Set-up multi-channel workflows for event-based trigger campaigns.

- Ensure the efficient and consistent capture of all required data at key points in the customer life cycle.

- Assist in developing consumer segmentation campaign(broadcast) plans to drive customer retention, engagement and to achieve KPI's.

- Own email campaign optimization through A/B testing and iteration.

We are looking for - 

- Past experience with a marketing automation tool like Marketo, Webengage, Clevertap, Netcore Smartech, Adobe Campaign Manager, etc.

- Experience with Triggered & Broadcast campaigns with a scale of 10-15 L

- Focused and diligent when delivering high-quality solutions in a fast moving environment

- Strong analytical skills w.r.t. the key retention and acquisition metrics

Experience - 3-6 years

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