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HR at Good Methods Software Solutions Pvt Ltd
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CareStack - Product Marketing Lead (7-17 yrs)
- Manage go-to-market strategies - owning and executing product marketing by developing product positioning and messaging.
- Demand Generation - Work closely with the business development and sales team right from lead generation to deal closure and provide marketing support at every step.
- Market intelligence - Constantly track competition, prepare battle cards, conduct sessions for sales teams on competitive positioning.
- Content creation - own the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of our products and solutions to customers, prospects, and the sales team.
- Analyst relationship - Device a strategy to engage with analysts and manage relationships with analysts.
Requirements
- 7+ years' relevant product marketing experience in a SaaS B2B environment.
- Expertise in demand generation and content marketing programs.
- Exposure to managing analyst relations.
- Knowledge of marketing automation tools,
- Exposure to working on marketing programs for overseas markets would be preferred.
- Experience in managing a team.
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