CarDekho.com - Strategy Head - Search Engine Optimization (10-15 yrs)
WHO WE ARE - ??
CarDekho is the flagship portal of Girnarsoft, along with its other group portals like Gaadi.com, ZigWheels and PowerDrift is India's biggest digital automotive solutions provider working on digitizing the Indian Auto Ecosystem.
CarDekho, India's largest Auto-Tech Company was founded in March 2008, by two brothers and IIT graduates - Amit Jain and Anurag Jain. From just two individuals back then to two thousand employees now, from a small garage in their home in Jaipur to offices in 10 cities and a presence in 800 cities nationally; CarDekho has disrupted the Indian Auto Ecosystem and redefined new ways in its 10 years journey.
Valued at $380 million, CarDekho has raised funding from Marquee investors including Sequoia Capital, Google Capital, Hillhouse Capital, Tybourne Capital, HDFC Bank, Ratan Tata and Times Internet. CarDekho became profitable even before it raised any funding, however, the investments scaled the company to new heights.
The SEO Strategy Head is responsible for formulating, coordinating and implementing SEO strategies. The person has to be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with business as well as working closely with the SEO team members to make sure that the goals of the business units are achieved.
WHAT DOES THIS ROLE HOLD FOR YOU- ??
Key Management Areas of Responsibility:
- Formulate SEO strategy for all brands
- Define requirements, tasks, and resources associated to SEO strategy
- Manage and execute the implementation of SEO strategy
- Communication to BU heads, team, and management on project development, timelines, and results
- Keep pace with SEO, search engine, social media, and internet marketing industry trends and development
Key Functional Areas of Responsibility :
- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific
- Develop and implement link building campaigns
- Develop, manage and execute communication/content strategies via social communities in coordination with business goals
- Implement and administer search engine programs (XML sitemaps, feeds, webmaster tools)
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Communication to team and management on project development, timelines, and results
Professional Competencies :
- Passion for SEO and overall internet marketing
- Outstanding ability to think creatively, strategically and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications :
- Engg + MBA (preferred)
- 10+ years of experience in Search Engine Optimization (SEO)
- Strong understanding of Search Engine Optimization (SEO) process
- Experience working with popular keyword tools (Google, Keyword Planner, etc)
- Knowledge of HTML/CSS and website administration
- High-level proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
KNOW ABOUT US MORE:
Today, CarDekho is the only auto portal working directly with 8 + car and motorcycle manufacturers and 5000 dealerships across India selling over 12000 cars and 25000 two-wheelers per month. This amounts to 15-30% of national sales of PVs and two-wheelers for these OEM manufacturers. It is the only auto portal to be associated with the top players in the organized used cars segment, and also works in collaboration with the top 4 private and government banks of the country to facilitate used car finance and provide a seamless experience for both buyers and sellers.
Starting from the prestigious 'Best Automotive Website of 2009', CarDekho has been presented with various tokens of appreciation by a number of esteemed institutions, including the awards for the 'Best Car Website 2012', 'Most Popular Website 2012' and has been awarded 'Website of the Year India' thrice in the last four years - in 2011, 2012 and 2014.
With more than 67 million monthly traffic, 430 million page views and 5 million+ mobile app downloads; CarDekho has become one of India's largest consumer-facing digital destinations. It is also India's largest automotive video content player with 1.4 million YouTube subscribers.
Headquartered in Jaipur, CarDekho has offices in 10 cities including Gurgaon, Bengaluru, Hyderabad and Mumbai. The group's vision is to be a unicorn before the year 2021 with global footprints offering innovative products and services.
CarDekho is an end-to-end automotive solution provider offering its expertise from buying or selling the vehicle to its finance, insurance, and maintenance through company's different business verticals. CarDekho plays a crucial role at all stages of a vehicle buyer's journey, by giving them a holistic experience and helping them in taking the right decision.
When we talk about our People: As an organization we are a young at heart, tech-savvy, and always looking to discover something awesome