CarDekho.com - Senior Manager - Digital Marketing

CarDekho.com - Senior Manager - Digital

Key responsibilities will include :

- Planning Digital Strategies, execution and optimization for Business growth.

WHAT DOES THIS ROLE HOLD FOR YOU??

- Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

APPLY IF YOU HAVE :

- Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Experience in setting up and optimizing Google Adwords campaigns

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Education Details-Min graduation

- No of Years of Experience Details : 7-8 yrs

- Minimum relevant exp : 7-8 yrs

- Experience Details Should have worked on Google products and Facebook products for performance marketing

- Functional skills needed - Google Adwords, Facebook Ads, Email Marketing, Affiliate Marketing, Google Analytics

- Soft skills needed Team player, Proactive, Cross Functional Knowledge