Senior HR Executive at Girnarsoft
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CarDekho.com - Head - Digital Marketing (8-14 yrs)
We are hiring for Cardekho, jaipur location.
Role purpose: We are looking for a Head for managing search engine marketing team, a person who has the ability to manage big budgets in a growth stage company and has skills to strategize the entire allocated marketing spend. A quick learner with a very less response time to a problem should be good with his team and be very solution oriented.
Role accountabilities and tasks:
- Create Long term vision and plan for Paid marketing for the business units.
- Manage spends across SEM, Facebook, Retargeting, App and other new initiatives
- Manage the annual digital spends and lead requirement for the business unit.
- Create Strategies for source-wise online spend on search and other key digital areas
- Innovate on Paid spends and strongly measure against CPA
- Be business oriented and have the ability to work closely with business heads in order to ensure continuous performance as per the business need
- Create effective MIS reports and recommendations to drive decision making
- Monitor the performance of campaigns vis-a-vis their contribution to business
- Optimize search campaigns regularly for maximizing the output; keyword optimization, ad copy optimization, Campaign optimization, Landing page optimization
- Co-ordinate with technology team for implementation of various tech related development
Competencies required :
- Search Advertising
- Google Adwords
- Display Advertising
- Video Advertising
- Digital Campaign Management - FB / Affiliates
- Emailer Marketing
- Team Management
- MBA preferably from a premier institute.
Experience and skills:
- 8-12 Years of work experience in digital marketing
- Should have working knowledge of Adwords, Google Analytics, Double Click (Search, Display) Remarketing, Social media Marketing, Emailers
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