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12/06 Shruti Sharma
Senior HR Executive at Girnarsoft

Views:3043 Applications:110 Rec. Actions:Recruiter Actions:62

CarDekho.com - Head - Digital Marketing (8-14 yrs)

Jaipur Job Code: 226739

We are hiring for Cardekho, jaipur location.

Role purpose: We are looking for a Head for managing search engine marketing team, a person who has the ability to manage big budgets in a growth stage company and has skills to strategize the entire allocated marketing spend. A quick learner with a very less response time to a problem should be good with his team and be very solution oriented.

Role accountabilities and tasks:

- Create Long term vision and plan for Paid marketing for the business units.

- Manage spends across SEM, Facebook, Retargeting, App and other new initiatives

- Manage the annual digital spends and lead requirement for the business unit.

- Create Strategies for source-wise online spend on search and other key digital areas

- Innovate on Paid spends and strongly measure against CPA

- Be business oriented and have the ability to work closely with business heads in order to ensure continuous performance as per the business need

- Create effective MIS reports and recommendations to drive decision making

- Monitor the performance of campaigns vis-a-vis their contribution to business

- Optimize search campaigns regularly for maximizing the output; keyword optimization, ad copy optimization, Campaign optimization, Landing page optimization

- Co-ordinate with technology team for implementation of various tech related development

Competencies required :

- Search Advertising

- Google Adwords

- Display Advertising

- Video Advertising

- Digital Campaign Management - FB / Affiliates

- Emailer Marketing

- Team Management

Qualifications :

- MBA preferably from a premier institute.

Experience and skills:

- 8-12 Years of work experience in digital marketing

- Should have working knowledge of Adwords, Google Analytics, Double Click (Search, Display) Remarketing, Social media Marketing, Emailers

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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