Canvera - Senior Marketing Manager

Sr. Marketing Manager

Canvera is seeking an innovative leader to join the marketing team with responsibility for managing digital advertising strategy, brand development, communication development,creative strategy, creative development and campaign management in B2B space

Candidate will have a strong understanding of B2B partners, partner marketing and will be responsible for developing Canvera's brand strategy and message to these high value partners

Responsibilities

- Be a thought leader and develop Canvera brand in India with the photography partners.

- Build marketing program to drive brand penetration in India. Work on cross/consumer promotions with external brands.

- Develop digital marketing campaigns for Canvera. Work collaboratively with the creative development, online marketing team, media team, and local business team to deliver these digital campaigns.

- Develop accurate projects priorities, schedules and execution of Marketing and emailer programs.

- Manage the relationship with internal and external creative teams and media agencies to develop digital marketing materials.

Experience & Skills :

Basic Qualifications :

- Overall experience of 8 to 9 years with, 4 years- experience in Partner Management in a B2B environment.

- Demonstrate extensive experience managing pan-India project with multiple stakeholders and show proven expertise in creative development, measurement and execution.

- A proven track record of creating and executing successful marketing plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services as well as partner promotions.

- Strong data driven marketing skills, with demonstrated ability to dive deep into partner data and translate findings into actionable insights and powerful marketing programs.

- Highly effective written skills honed to develop thoughtful, strategic and detailed documents that can persuade Sr leaders of the effectiveness of the team's proposed creative executions.

- Effective problem-solver and strategic thinker; demonstrated ability to analyze data and develop fact-based recommendations to persuade senior leaders and stakeholders

- An Masters degree in Business Administration, Marketing, Advertising or related field is preferred