CAMS - Assistant/Deputy Manager - Digital Marketing

About CAMS:

CAMS is a platform based service provider for Mutual Funds, Insurance companies, Banks, NBFCs. It also offers IT services through its 100% subsidiary, Sterling Software Pvt. Ltd (SSPL) renowned for IT Products powering Mutual Fund Industry in India. The Company's products are used extensively by Asset management companies, CAMS (India's leading MF RTA), Distributors. The product range is extensive covering areas of customer acquisition, account set up, transaction processing, customer care services,

Commission processing, reconciliations, online services, mobile apps, SMS based services, call center services. CAMS technology platform and services to Mutual funds are mature and compare with international markets.

CAMS Insurance Repository Ltd and CAMS Investor Services Pvt Ltd are two other subsidiaries of CAMS.

Brief about CAMS:

CAMS is a 27-year-old company which is professionally managed and owned by Institutions. HDFC Group, NSE Strategic Investments Ltd and Acsys Investments are the major shareholders of this company.

The group has ambitious plans to grow in international markets and is looking out for a suitable candidate to lead their foray into Markets outside India

Purpose of the Role:

CAMS Group is seeking an experienced and results-oriented Manager to drive and manage the Digital Marketing initiatives through online, social media and mobile platforms. CAMS, a mature Mutual Fund investor services brand, is looking to augment and leverage its digital media presence to promote its brand salience as a trusted knowledge partner among the young, emerging investors. CAMS Insurance

The repository is a new service brand seeking to launch and build its digital media properties and develop it as leading channel for customer acquisition.

Responsibilities:

- Accountable for an integrated development and maintenance of digital assets website, social media platforms, blogs, e PR. Content design and development of properties to drive acquisition, engagement, and stickiness.

- Design internet marketing plan and strategies which include but not limited to search engine optimization (SEO), search engine marketing (SEM), landing page optimization and pay per click (PPC) management

- Build Brand visibility through offline channels - Content development for offline media - financial dailies, magazines, e-magazines - on MF services, MF concepts, data-led articles. Events / Conclaves / Campus activities.

- Develop and implement activation for mobile apps, online visitors; monetization plan for apps, website

- Track and analyze engagement, loyalty and visitor flow metrics, consumer research.

- Independently contract and manage external agencies as required

Skills Required:

- Hands-on digital marketing skills in

- Exceptional writing and content creation skills

- 3+ years of experience in online marketing

- Strong Communication skills

- Creative flair and enthusiasm for new ideas and concepts

- Good relationship management skills and a good team player

Professional Requirement:

Familiarity with the overall Website development process. User interface design issues, Information Architecting, writing for the Web, online marketing, and brand building through social /digital media.

Work Experience: 8 - 10 yrs; e-commerce, media, financial services industry