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HR Manager at Campus Activewear Pvt. Ltd.
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Campus Shoes - Product Manager (7-11 yrs)
Salary Offered : 10-24 LPA
Key Responsibilities :
- Establishing a robust product strategy using inputs from internal stakeholders such as business leads, delivery leads and leadership teams, as well as keeping in mind market trends
- Building a ROI-driven product road map that captures full life cycle of the product from concept through maturity and eventually to disinvest stage
- Product briefing to R & D post internal approvals.
- Regular market visits for advertising + positioning of the product.
- Understanding the marketing mix with 4P's model- Product, Price, Promotion, Place which contributes to correct positioning of the product.
- Assesses market competition by comparing the company's product to competitors' products.
- Obtains product market share by working with sales director to develop product sales strategies.
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
- Introduces new products in markets by developing time-integrated plans with sales, advertising, and production.
- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
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