Upgrade to Pro Member
27/09
Supriya Bansal
Lead - Talent Acquisition at Campus Activewear Private Limited
Lead - Talent Acquisition at Campus Activewear Private Limited
Views:783 Applications:258 Rec. Actions:Recruiter Actions:15
Campus Shoes - Performance Marketing Role (3-5 yrs)
Performance Marketing
Key Responsibility:
- Devise Strategy, including planning, budgeting, reporting, and execution across Amazon, Flipkart and other digital e-commerce platforms to drive brand bottom and mid-funnel metrics.
- Create and implement a digital marketing strategy to drive traffic, conversions, and revenue for the e-commerce channel.
- Own and deliver D2C growth while maintaining efficiency on CAC, ROAS, and AOV.
- Set up attribution models and multi-channel tracking as necessary to build actionable insights.
- Develop a robust digital reporting framework, analytics, and ROI tracking to continually optimize and improve our marketing investments.
- Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation, and planning.
- Scout and implement industry best practices.
What are we looking for?
- Work Experience: 3-5 years of work experience in high-growth B2C start-ups or established CPG brands.
- Proven performance-driven digital marketing experience across Amazon ads, Flipkart Ads, Google, Meta, Display, App Campaign and Social Commerce
- Well-versed in conversion optimization and online customer acquisition
- Familiarity with various analytics tools (e.g. Google Analytics, Amazon Pi, Helium) and Shopify
- Must have a strong grasp of numbers and be comfortable with quantitative analysis and simple statistics.
- Ability to work in a higher-performance team with cross-functional stakeholders and collaborators.
- Experience in managing agency teams to deliver on performance goals.
- Excellent team player with excellent written and verbal communication skills.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
