Campk12 - Social Media & Brand Manager

About the Company

Camp K12 (https://campk12.com) is a global online school for K-12 category, founded with the vision of imparting 21st century skills, teaching Coding and other STEM subjects via LIVE, interactive, gamified online sessions. We have positively impacted 100+ schools, 50,000+ students while partnering with large organizations like Google, Adobe, and IIT's to teach cutting-edge technology to kids in ages 6 - 18.

The core team hails from Wharton, Bain, BCG, IITs, Teach For India and includes industry veterans from large sided market systems like Uber, Ola, Swiggy, and Amazon. With the backing of some of the world's elite companies, we are taking our exclusive curriculum and distinct delivery system to countries across the globe and making a positive difference in the lives of students in every geography. We're already monetizing in the US, India, Singapore, Indonesia, and Spain.

While most online options replace good teachers with static videos, we've built our very own online platform to enable interactive small-group learning at scale. Our students learn in the presence of LIVE teachers and classmates, from the comfort of their homes, in our gamified virtual classrooms. As they learn, they unlock skills, earn coins, and complete projects that end up on their Camp K12 portfolio - think "LinkedIn for Kids".

Quick glimpse into our online classes: https://www.youtube.com/watch?

v=vl9V8YVV_54

Read about us: https://yourstory.com/2016/12/camp-k12

Role: Social Media & Brand Lead

Work Location: Work from Home

Employment Type: Full-time

Work Timings: Hybrid Shift (2pm - 2am IST- flexible)

Working Days: Monday - Saturday

Job description

We are growing our geographical presence and are looking for a Social Media and Brand Lead with strong hustle to help drive this as part of our International Expansion Team.

Roles & Responsibilities

- Social Media & Community Building

- Manage the day-to-day handling of all Camp K12 social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels.

- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news). Run special campaigns on CK12's owned properties, e.g. Success Stories, Testimonials, and Shareables.

- Monitor, track, analyse and report on performance - Lead Generation (# leads / month), Brand Awareness (# subs/followers on the properties)

- Paid Marketing

Decision-making, experiment design, and iteration on Graphics and Themes for PAID MARKETING, working together with design / copywriting teams (those teams will report to this individual).

- Monitoring and Reporting performance of the Performance Marketing Campaigns in terms of CPL, CTR & Conversions.

- Organic Growth - Coordinate and collaborate with the Geography-Specific Organic Growth Teams on promotions and distribution of Events and other freemium content.

- Competitive benchmarking and research of US-based edtechs and India-based edtechs on a weekly basis to see what ads/creatives/themes/content they are running with proactive suggestions of calendar + themes for all geographies.

- Communicate with followers, respond to customer queries/reviews in a timely manner and monitor customer reviews. work with biz stakeholders to get positive reviews added from customers at a regular cadence. Metrics - TrustPilot rating, Google Reviews rating

- Suggest and implement new features to develop brand awareness, like promotions and competitions.

- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.

Requirements & Skills:

1. Proven Experience use with a range of social media platforms, particularly ones popular and widely used globally. Should be able to showcase effective campaigns on different channels with proven results.

2. Strong copywriting and editing skills suitable for each platform.

3. Strong communication and people skills for articulating ideas to colleagues and clients and - excellent team working, collaboration and networking skills.

4. Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers.