About Camp K12

Camp K12 is a $12M Series A, Global Online platform for 21st century skills. We're teaching Coding, English and STEM subjects to kids aged 5 - 18 via LIVE, interactive online sessions (1:1 and small-group) that take place in our gamified virtual classrooms and work 10x better than a standard classroom environment.

At Camp K12, we are building a high calibre team and value smart, self-motivated candidates with an "ownership mindset". You would be working with a company founded by an MIT/Harvard alum (ex-Google, McKinsey) and the Ex-CEO of Apple India, and will work closely with a team that hails from Wharton, Bain, BCG, IIT, Teach For India, Uber, Ola and Swiggy and more.

We have grown our revenue by 120x as our team has grown from 25 to 280 people, and continues to grow rapidly. We have taught 400k+ students and are looking to build a $1B+ global online school of the future, a one-stop shop for the needs of 21st century parents and students.

Learn more: https://campk12.com

Demo - see our online classes in action: https://bit.ly/367NirT

Our origin story: https://yourstory.com/2016/12/camp-k12

Roles & Responsibilities :

We are growing our geographical presence and are looking for a Product Marketing specialist with strong hustle to help drive this as part of our International Expansion Team.

We are a firm that gives and expects full ownership from teammates. You will be doing everything from creating marketing strategies, products, its branding, and positioning in the market and driving impact based on your insights on ground. We are highly cross-functional and you will be working with teammates across the business to implement and build.

Job Requirements

- 1-3 years of experience in core product marketing

- Develop product marketing strategies (pricing, advertising, product launching)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

- Leading customer retention efforts via communication and ensuring the existing user base is up to date with new features.

- Designing and launching new product literature for "Hatch", an AR/VR and Metaverse education platform for schools and kids. Hatch has acquired 1.5M students and 20,000+ teachers with $0 CAC in 2022 alone, expecting 10M users by 2023 and rapidly onboarding Schools, Edtechs, and Government bodies as partners.

- Extremely versatile, dedicated to efficient productivity

Location: Gurgaon, India (Note: We are working remotely for the next couple of months)

Want to build a business 0 to 1? Come join us! Get trained by Wharton, HBS, Bain, BCG, Flipkart alums and make a difference to thousands of students worldwide.

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