Campaign Strategist - Omni Channel

Campaign Strategist-Omni Channel

Responsibilities :

- Demonstrating superior technical expertise and organizational capabilities in project and campaign management, market research and commercial awareness.

- Responsible for defining and implementing performance marketing and growth programs.

- Deep product understanding of Facebook, Google & DV-360.

- Develop and lead a 6 and a 12-month strategic plan to meet performance marketing goals.

- Leader with both creative and analytical capabilities.

- Thorough understanding on reporting and hands on experience of online marketing, audience targeting/segmentation, Web Analytics tools.

- Building channels (Facebook, Google & DV-360) to acquire new users and customers.

- Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend

- Strategic vision to foresee the red - flags hindering the growth and proactively tackling it.

- Flair to experiment with new things like automated tools, programmatic buying, create dashboards on their own, infographic reports and so on.

Skills/Requirements :

- 1-5 years of full-time experience in digital marketing (digital experience required)

- Ability to work effectively with a variety of internal teams and business groups, including Creative and Client servicing Team

- Strong interest in technology or digital marketing

- Bachelor's degree or equivalent in a related field

- Facebook Blueprint certified, Google Ads certified or any other equivalent qualification across channels.

Must Haves :

- Hands on experience on Facebook ads manager & Google AD-Words from an Execution, optimisation, budgeting & Reporting front.

- Ability to come up with campaign structure, strategy, Analysis & Hypothesis.

- Build media plans based on past performance to show incremental improvements to the client with an action plan.