Campaign Manager - Paid Media - eCommerce

This requires you to:

Work with Digital Marketing team on scaling the paid efforts of the company. Work at this position would include:

- Seamless execution of SEM & Facebook display campaigns.

- Strong analytical background and direct experience in digital marketing

- Identifying trends in data and adapting based on that

- Coming up with innovate ways to run paid campaigns

- Have in-depth knowledge of AdWords and be a hands-on marketer having run search as well as display campaigns including A/B testing ads.

- Having a good grasp of English and a thorough understanding of web/app based businesses and knowledge of MS Excel would be a plus.

- Additionally, if you have excellent reasoning and data analysis skills then you would be a person of interest.

ROLE & RESPONSIBILITY:

- Executing marketing campaigns through SEM, Google Display & FB

- Optimizing the 3 channels to deliver the best ROI while ensuring targets are met.

- Ensure process improvements pro-actively and improve operational efficiency

- Periodic reporting to management on the performance of campaigns

- Gathering insights into campaigns and consumer behavior and implementing the learnings

- Partner with marketing manager to ensure that different campaigns are being executed

- Developing and executing new and innovative strategies for consumer acquisition.

- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI.

- You will help create & execute strategy for new user acquisition and also returning user engagement on Google & FB. Along with running the accounts, you will also contribute to our overall growth strategy nationally as well as at a city level marketing strategy.