Upgrade to Pro Member
Campaign Manager - Digital Marketing - Bank (3-10 yrs)
Given below position details with a Leading Bank based in Mumbai.
Note : Only people with relevant exp as per the JD to apply.
Job Title: Campaign Manager
Grade - Manager/Sr.Manager
Function: Digital Marketing
Reporting to - Head Digital Marketing
Location - BKC Mumbai
Job Purpose:
Is comfortable in running cross-channel campaigns using market leading technologies such as Salesforce Marketing Cloud, Adobe Experience cloud; the individual should have good working knowledge of tools such as SF Email Studio, Mobile Studio, Journey builder, Automation studio and Adobe Experience Manager, Adobe Target; the campaign manager should have through experience of configuring personalized marketing journeys across channels; the executive to bring cross-channel knowledge of technology and marketing
Roles and Responsibilities :
1. Liaise with the Key Account Manager, product teams, clients to understand journey requirements
2. Program cross-channel journeys personalized journeys leveraging the organization's marketing stack and schedule/trigger journeys in a time-bound fashion as per the instructions received from the campaign manager
3. Share customer response/reports with the Key Account Manager in a timely/automated fashion
4. Automating cross-channel campaigns that leverage external analytics
5. Monitor journeys for relevance; alert campaign manager if any journey falls below a relevance threshold
6. Ensure compliance with the organization's communication rules and policies
7. Good knowledge of independently configuring marketing tools for execution; experience with customizations
8. Creating portfolio wise dashboards for campaign metrics on customer response
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
