Campaign Manager - Digital Marketing Agency (5-10 yrs)
- Lead the strategy and execution of all online demand generation, with a laser-focus on data-driven decisions that generate qualified leads and sales pipeline.
- Manage marketing campaigns at scale across multiple Social Media channels like google, Facebook, LinkedIn, YouTube, Instagram etc.
- Own the strategy and roadmap for specific product portfolios, with top priorities being continual organic traffic growth and increased conversions.
- Define, plan, and execute campaigns across multiple digital channels including organic search, paid search, display/retargeting, paid social, etc. that result in sales qualified opportunities.
- Collaborate with the content team to make data-driven decisions on new content ideas; how to distribute and promote content, and how to use existing content differently and more effectively all with the goal of opportunity creation.
- Drive compelling lead acquisition experiences through A/B testing and constant experimentation and improvement.
- Function as both a leader and doer, owning both strategic objectives and hands-on execution.
- Track and report on performance metrics real-time (traffic, leads, MQLs, SQLs, SQOs, pipeline, revenue), using this data to continually optimize our digital marketing efforts.
- You live for improving conversion metrics, driving marketing qualified leads, and sourcing pipeline through digital channels - and you've had a hand in this in prior roles.
- Experience using Microsoft Excel/SQL to manipulate and analyse data
- You have hands-on experience working with Google Adwords, Google Analytics, Facebook Ads, LinkedIn, a CMS, marketing automation and maybe you've even dabbled in HTML/CSS and/or web development. You're creative.
- You're always willing to experiment and try new things - all in the name of driving leads and revenue. You're data and response-driven.
- You analyze the performance of past efforts to improve future ones. You spend time wisely. No matter the tasks, you can manage your own time and stay organized. We can always count on you to meet pressing deadlines.
- You have 5+ years of digital marketing and demand generation experience for a B2B in a digital marketing Agency.