Client: A leading private sector Bank Role: Campaign Manager Location: Mumbai Responsibilities: - Business Objective: Engages with the product team to understand business requirement and convert their requirements into Event-based triggers and Campaign approach - Campaign Construct: Create campaign framework on basis of customer profile, product offering, competition, various data points available from past and DMP - Segmentation Execute campaigns using UNICA/Adobe/ management tool with help of operations team - Communication: Works with Creative team to develop communication for different segments according to brand &amp; merchant guideline - Testing: Multiwave, A/B Testing &amp; Remarketing to increase the effectiveness of campaigns - Tracking/ Feedback: Track performance across customer segments using Google Analytics, channels and integrate learning for next wave - Customer Attribute: Capture &amp; analyze new customer data points

Mumbai

Campaign Manager - Digital Channels - Bank 

Campaign Manager - Digital Channels - Bank  ,Job Description for Campaign Manager - Digital Channels - Bank  in Kairos Consulting India in  Mumbai for (2-6) years of experience. Apply Now!

Job Description for Campaign Manager - Digital Channels - Bank  in Kairos Consulting India in  Mumbai for (2-6) years of experience. Apply Now!