Campaign Manager - BFS

Job Purpose :

Be a critical stakeholder in building, delivering personalized & intelligent digital communication for asset business in the bank!

Roles & Responsibilities:

- Manage digital marketing objectives via campaigns for asset portfolio, working with product, Marketing, Mark Ops team to drive growth.

- Work with marketing to create sharp digital communication across various owned media with clear value proposition for that segment.

- Work with BIU to communicate to the right segment for driving growth.

- Drive campaign analytics for the asset products with team of business analyst & data engineers.

- Share performance report with key stakeholders - KAM, Product, Marketing & tweak campaign strategy basis outcomes.

- Conduct A/B testing to experiment various channels, creatives, approach leveraging HPE ecosystem.

Educational Qualifications:

Graduate - Any

Experience: 5 years +