Campaign Manager - Advertising Firm

Roles & Responsibilities :

- Manage end-to-end campaign setup from media plan, creative assessment, ad allocation, supply linking, reporting and campaign objective optimization

- Build brand and performance reports using platform tools. Work closely with BI team to derive MIS and analytics required for internal and external consumption

- Own ad operations and campaign trafficking, ensure timely, and sustained error-free/accurate campaign execution; Maintain strict booking and implementation processes at all time

- Work closely with Business & Sales teams to optimize campaign performance based on client ROI and campaign objectives; pre-emptively realise and recognise revenue gains

- Work closely with product and engineering teams on platform enhancements, help build new capabilities in alignment with product roadmap

- Provide client and partner support on systems, procedures, derive best practices for all media types

- Deep interaction with internal teams, viz. business (supply and demand), product and engineering teams

- Interact with multiple external stakeholders viz. customers (supply and demand), platform partners

- Optimizing campaign based on CTR and CV

- Develop optimization strategies and tactics that will maximize client ROI and handle revenue risk and discrepancy management regularly.

- Campaign and PMP deal setup, spend optimization, prioritization and reporting on a daily and weekly basis for Ad Networks and DSPs across various platforms like Display, video.

- Closely working with Sales and Publisher operations team to ensure the set-ups are handled in timely manner and are meeting client expectations.

- End to End account handling for Video/Mobile/Display publishers- i.e. on-boarding, testing, sales, operations, and eventual scaling ups