Campaign Management - SAS - Data Management

Core Responsibilities :

Data Extraction and Data Manipulation :

- Take ownership in extracting data from various data sources. This would require an understanding of the project objectives and data requirements, working with the huge databases to meet the data needs for the project.

Campaign Assessment and Evaluation :

- Understand the campaign objective, and define/propose the right metrics and methodology to evaluate the campaign effectiveness. Work closely with the partners to gather inputs on campaign execution and incorporate those while evaluating campaign effectiveness. Partner with business to propose/recommend strategize campaigns based on past campaign performance.

Presentation of results :

- The individual would be expected to independently design presentations to summarize the result of analysis.

Business Knowledge :

- Develop an understanding of the domain/function. The individual is expected to develop domain expertise in his/her work area.

Teamwork :

- Develop cross-site relationships to enhance leverage of ideas. Set and manage partner expectations. Coach and mentor junior analysts by sharing Business, Functional and Technical expertise

Communication and Relationship :

- Independently manage end-to-end project/partner communication across the various levels in the organization. It is extremely critical to develop and maintain smooth relationship with partners across business units

Day-to-Day Responsibilities :

- Evaluate, analyze and recommend ? Understand the campaign object and define metrics to evaluate the campaign performance and analyze the campaign results and accordingly make recommendations to the business to strategize campaign design, execution and rollout

- Work closely with partners across business units to understand project requirements, timely delivery and partner communication with 100 % accuracy and solving business problems

- Auditing and quality checks are extremely critical for this role

- Timely partner communication and attending business calls

- Data driven solutions and working on critical Initiatives, Identify opportunities to drive data analytics solutions

Key Deliverables :

- Design and development of Campaign data files - regular and adhoc. Work closely to create all targeting/channel/fulfillment files as required

- On-time delivery and quick TAT, multi-task and manage multiple projects independently

- Planning and Prioritization, Partner communication. Handle new transitions within tight timelines

- Automation of BAU, develop self-service solutions and deliver business value

- Ideas and Suggestions for continuous improvement, Contribution to organizational initiatives

- Communication : Effectively communicate strategic considerations with team, partners and senior management

- Share best practices across SIS groups and implement best practices, drive data and analytics solutions

- Interact and present results to Senior management

Experience :

- Established competency in one or more of the following

- 6+ years of relevant work experience in campaign execution/database marketing within Banking/Financial Services/Analytics Industry

- Data manipulation, extraction of data from huge/complex databases using SAS/SQL is required (SAS hands-on experience is a must)

- Experience in customer targeting process, list management activities is a must (data driven)

- Experience in Campaign MIS and reporting is preferable

- Strong analytical aptitude and logical reasoning ability

- Strong presentation and communication skills

- Strong process/project management skills

- Hands-On knowledge - SAS(Base and Advanced), MS SQL Server, UNIX, (SAS hands-on experience is a must)

- Excel, report automation skills

- Good communication skills is mandatory

- Financial domain (Cards/Retail Bank/Mortgage) background preferred

- Experience working with off-shore industry preferred

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.