Campaign Analytics Role - BFS

- Drive insight driven customer engagement to deliver business through application of analytics/analytical Martech platforms

- Data mine the business portfolio and arrive a data driven strategy for business objectives

- Design an analytical customer engagement strategy (campaigns) through available analytical platforms

- Achieve campaign business targets through direct-to-customer campaigns & channel campaigns

- Engage with Analytics to form differential strategies basis type of industry & nature of entity

- Design the implementation docket and release to all stakeholders for implementation of customer engagement/upsell/xsell initiatives

- Measure periodic interim and end campaign KPI performance and alter strategy to improve the effectiveness

- Meet/exceed business objectives through design of experiments (DOE's)

- Interact with data scientists for building analytical solutions towards objective of analytical business delivery. Interact with internal and external technology stakeholders for analytical business delivery. Strong communication skills for effective interaction with business stakeholders