Marketing Strategy and Planning - Devise a comprehensive ROI-driven customer-centric Marketing Strategy for South Asia to support both Print and Digital Sales / Trade & Channel Partners and Institutional Customers / End-Users - Chalk out strategies for enhancing Cambridge - Academic's Brand Presence and Visibility in Local Markets - Manage Academic Marketing Budget and Liaise with Finance for Timely Invoicing - Support Sales teams in Achieving respective budget targets - Print Books, e-Books and Journals - Ensure timely and adequate production of marketing literature/collateral - catalogs/flyers/giveaways - Participate in Relevant Events & Conferences, Book Fairs and Exhibitions for Brand Promotions; Partnering with key institutions; Organize Book Launches - Follow and Comply with GDPR Guidelines - in Collection, Storage and Usage of Data Customer Engagement - Engage our existing and prospective institutional customers both at End-User and CXO levels thereby fostering long lasting relationship. Organize end-user awareness workshops at institutions for driving the usage of journals ensuring smooth renewals with a targeted growth of 25% - Organize Customer Engagement workshops for End-Users at key institutional customers for driving the usage of our online books and journals portfolio. Targeted usage growth - 30% - Foster long-lasting relationships with librarians / professors and key stakeholders for ensuring smooth renewals - Organize and execute annual Library Advisory Board meeting - Engage our authors Digital & Social Media Marketing and e-Commerce Promotions - Devise a comprehensive Digital and Social Media Marketing road-map for Academic Business - Continue to Build and Develop an Engaged Community of Target Audience - Students, Researchers, Faculty Members, Librarians and Authors - Content Marketing - Create rich, meaningful, engaging and interactive content from our customers - authors / librarians - Community Development - Expand the social media community on Facebook and Twitter; enhance engagement - Drive E-mail Marketing covering Cambridge's entire Product Portfolio - Print and Digital Agency Management - establish effective relationships with creative and digital agencies. Select the most relevant agencies and broker cost-effective lead generation, campaign and media buying models Team Management - Goal Setting - SMART Goals - Professional Development and Product Knowledge - Setting up of Priorities - Regular Monitoring of the Goals and Behavior

Delhi NCR

Cambridge University Press - Manager - Marketing - Higher Academics 

Cambridge University Press - Manager - Marketing - Higher Academics  ,Job Description for Cambridge University Press - Manager - Marketing - Higher Academics  in Cambridge University Press in  Delhi NCR for (6-8) years of experience. Apply Now!

Job Description for Cambridge University Press - Manager - Marketing - Higher Academics  in Cambridge University Press in  Delhi NCR for (6-8) years of experience. Apply Now!