BYJU'S - Zonal Marketing Manager - IIM/ISB/MDI/FMS

The Role:

The role will be a part of the BYJU'S Tuition Centers Team and will be required to - Lead the development of our marketing plans in the region, working closely with teams, to create an effective and efficient marketing strategy focused on growing audiences for our products and services. And, to spearhead conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales.

Location : Region

Summary :

- Executing and initiating marketing initiatives for the region to deliver marketing KPIs that facilitates

- BYJUS TUITION CENTRE to reach their sales targets.

Key Responsibilities:

- New Centre launch

- Centre Launch Plan - from ideation to execution

- Monitoring Centre performance and working with centre manager to drive business objectives

- Ensure each Centre achieves Targets for Enrollment & revenue

- Plan Activations which ensure Byjus Tuition Brand imagery & Generate Leads till center achieve business targets

- Suitable Alliances for driving more enrollment & business targets

- Achievement of KPI's for each centre

- Create Exclusive alliance offer for the club members (Schools/ Malls /Youth Club)

- Ensuring data quality for programme enrollment

- Regular training of Centre Marketing SPOC

- Review their performance and define action plan

- Marketing Planning, Execution & Catchment Development

- Developing the monthly/Quarterly/Annual marketing plan for the region

- Primary, Secondary & Tertiary Marketing Plan for Lead Generation

- Manage relationship with Agency & brief them for activation plans

- Ensure monthly plans made along with Centre Marketing executive for delivering targeted business

- Review weekly business & take counter measure or action plan required

- Budget, reporting and vendor management

- Developing the monthly/Quarterly/Annual marketing plan for the region

- Complete control of budget allocated for Region or Centre

- Reduce the cost through effective planning and execution

- Vendor management & Bill Tracking with the finance team

- Ensure qualitative execution by working with approved and qualified vendors

KEY RESULT AREAS ( KRAs) COMPETENCIES:

Financial :

- Enrollment/Revenue

- Budget management and cost control per initiative/activity

Customer :

- CPP - Cost Per Contact

Tracking :

- Activations Based on Customer Segmentation

- In-Centre experience Process

- Marketing campaign

- New Centre launch

- SOP and SLA adherence

Behavioral Competencies:

- Product and Market

Knowledge (Competition) :

- Retail domain

- Marketing knowledge

- Brand management and activation

- Planning & Organizing

- Problem Solving

- Data Analysis

- Collaboration

- Communication

- Personal Learning & Drive People

- Retention

- Team management

- Team development

Candidate Profile:

- Minimum 6-8 years of work experience in a progressive company - B2C or Retail industry

- MBA /Equivalent in Marketing from reputed institute (Premium Institute preferred)

- Analytical mindset, with experience analyzing qualitative and quantitative data to device strategy

- Comfort in a fast-paced, entrepreneurial, start-up environmen