About the Role:
We are looking for a Customer-Research Expert who will study and analyse customer behaviour to give actionable insights that move business metrics. This is a high-impact role that works with the post-sales, product-marketing and customer-success teams.
Key Responsibilities:
- Understand the business requirements and convert them into research objectives and executions.
- Own and execute research projects end to end (Primary - Qualitative and Quantitative and secondary research).
- Conduct FGDs, direct interviews with internal and external respondents as needed or managing them through vendors with active participation
- Research material creation (Questionnaire/discussion guide design), Analysis plan and report writing
-Leverage internal learning, benchmarks and category/business knowledge to provide a bigger picture context to analysis.
- Strict adherence to project timelines while maintaining highest quality standards
- Build actionable insights with data - understanding the underlying insights and presenting it to key stakeholders
- Identification, shortlisting and end to end vendor management for research projects.
Requirements: Academic Qualification
- MBA/PGDM or Equivalent (With Marketing/Analytics/Stats Specialization)
- 3-5 years of experience in leading market research firms (Nielsen, Kantar or similar)
- Ability to understand the Education and Ed-tech market, Customers.
- Experienced working on both Quantitative and Qualitative methodologies. Qualitative Experience is a must.
- Experienced in doing interviews, moderating discussions/FGDs (as needed), building qualitative insights
- Ability to work in a start-up environment - very fast paced, unbound-constrained thinking
- Excellent organizing/ stakeholder management (internal and external)/presentation skills
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