Senior Manager - Digital Marketing International (App Marketing) The Role: - Byju's is looking for a qualified Digital Marketing expert to take the lead in developing successful, long-term Mobile marketing strategies for the company. - As a Digital Marketing lead, you should have in-depth marketing experience and a passion for Mobile and Digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. - You should also provide forward thinking ideas to build and maintain a strong company web presence. The role will be based in Bangalore. Key Responsibilities: - Plan, test, and execute mobile app marketing campaign and responsible for App Growth - Develop and execute App Store Optimization strategies - Manage all digital marketing channels (e.g. Mobile, blogs, and social media) to ensure brand consistency - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Develop specific campaigns to create and maintain high levels of customer interaction - Oversee our social media accounts - Plan, execute, and measure experiments and conversion tests - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Forecast sales performance trends and act proactively to increase our market segment - Liaise with Product, Design and Sales teams to increase client satisfaction through cohesive strategies - Monitor competition and provide ideas to stand out - Stay up-to-date with digital technology developments Candidate Profile: The ability to think strategically and drive execution is essential. Ideally, we are looking for a Mobile Marketing professional who has planned and managed marketing campaigns that promote a company's brand. Also worked on planning campaigns, analyzing metrics and Identifying trends. Previous experience in art direction and social media.&nbsp; Specifically, the candidate should have: - 3 - 5 years of experience in Mobile marketing campaigns, google ad hoc, social media and display advertising - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B (Multivariate experiments) - Knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, and Webtrends). - Working knowledge of ad serving tools (e.g. Dart, Atlas) - Experience in setting up and optimizing Google Ad words campaigns - Strong analytical skills and data driven thinking - Working knowledge of HTML, CSS, and JavaScript development and constraints - International exposure in a Plus

Bangalore

 Byju's - Senior Manager - Digital Marketing - International App Marketing 

 Byju's - Senior Manager - Digital Marketing - International App Marketing  ,Job Description for  Byju's - Senior Manager - Digital Marketing - International App Marketing  in BYJU's in  Bangalore for (3-7) years of experience. Apply Now!

Job Description for  Byju's - Senior Manager - Digital Marketing - International App Marketing  in BYJU's in  Bangalore for (3-7) years of experience. Apply Now!