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09/09 Sarika Puri
HR at Byju's

Views:2326 Applications:148 Rec. Actions:Recruiter Actions:27

Byju's - Senior Manager - Digital Marketing - Domestic Market (3-7 yrs) Premium

Bangalore Job Code: 846860

The Role

- Byju's is looking for a qualified Digital Marketing expert to take the lead in developing successful, long-term digital marketing strategies for the company.

- As a Digital Marketing lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward thinking ideas to build and maintain a strong company web presence.

The role will be based in Bangalore.

Key Responsibilities

- Build our digital marketing roadmap

- Manage all digital marketing channels(e.g. website, blogs, and social media) to ensure brand consistency

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales teams to increase client satisfaction through cohesive strategies

- Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

Candidate Profile

- The ability to think strategically and drive execution is essential. Ideally, we are looking for a Digital Marketing professional who has planned and managed marketing campaigns that promote a company's brand. Also worked on planning campaigns, analyzing metrics and Identifying trends. Previous experience in art direction and social media.

Specifically, the candidate should have:

- Post-graduation degree from a premier university

- 4 - 7 years of experience in digital marketing campaigns, google ad hoc, social media and display advertising

- Candidate should be working in Ecommerce/Consumer internet companies

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B (Multivariate experiments)

- Knowledge of website analytics tools(e.g. Google Analytics, NetInsight, Omniture, and Webtrends).

- Working knowledge of ad serving tools (e.g. Dart, Atlas)

- Experience in setting up and optimizing Google Ad words campaigns

- Strong analytical skills and data driven thinking

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Up to date with the latest trends and best practices in online marketing and measurement

Women-friendly workplace:

Maternity and Paternity Benefits

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