Byju's - Regional Marketing Head - BTL Activation - Tution Centre

Looking for strong #marketing professionals with 12-18 yrs of experience in:

#BTL Marketing #Retail Marketing #Offline Marketing #BTL Activation #Field Marketing in #Retail #FMCG #FMCD #Banking #BFSI #Real-estate and other similar industries to lead the development of our marketing plans in the Zone, working closely with teams, to create an effective and efficient marketing strategy focused on growing audiences for our products and services. And, to spearhead conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales.

Key Responsibilities:

- New Centre Launch (Demographic and psychographic understanding of new markets dynamic at Catchment/Centre level/city level)

- Planning and execution of regional marketing calendar

- Marketing budget, reporting and vendor management

- People Management