Byju's - Product Marketing Role

The Role:

As a Product Marketing Manager, you will be responsible for strategizing marketing plans, including key activities and budgets, in tandem with the product and marketing teams.

Work Location - Bangalore

Job Role & Responsibilities :

- Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting

- Plan new product launches and existing ones, and manage their cross-functional implementation.

- Evaluate the effectiveness of marketing programs of the products and report changes if required.

- Track end to end communication performance for all channels, attribute it to business KPIs and draw revenue impacting conclusions

- To create and track distinct Customer/ Lead cohorts to run high-quality drip campaigns to achieve the OKR defined revenue target.

- Strategies the engagement funnel, retention, and reactivation funnel and marketing activities and focus on improving product metrics(DAU, MAU, Retention,etc) & success metrics (registration, activation & sale)

- Strategise all marketing automation activities to develop and execute end-to-end user journeys from onboarding to reactivation

- Collaborate with the business product team and assess the effectiveness of marketing programs.

- Communicate strategic changes as and when required to the business teams

- Work closely with growth, paid marketing, product, UX/design engineering to enable Growth and Merchant marketing initiatives to drive bottom-line conversion.

- Responsible for creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) & sharing key insights with the senior leadership team

- Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, etc) across the retention charter

- Work on customer segmentation strategies to deliver personalized campaigns to reduce churn & reactivate churned users

- Understand our business development channels and train the personnel to solve problems faced by our customers, by developing tools and collaterals

- Strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey

Basic Requirements:

- Exceptional ROI tracking skills to understand and track what's working for us in terms of business

- Experience in working with data and user data-driven insights to shape user behavior and experience

- Proficiency in tools - Similarweb, SEMRush and Google Analytics - is an added advantage.

- Excellent people and management skills to interact with various stakeholders.

- Should be an MBA graduate and have 5+ years of experience in product marketing in digital/tech businesses.

- Strong understanding of customer data and use segmentation, attribution technique to do intelligent tar-getting.

- Flexible, creative, and a self-starter who will roll up their sleeves and get the job done in a fast-paced environment

- Should be able to strategize and execute campaigns and link them to the organizational goals