The Role:

We are looking for Marketing and business enthusiasts for our newly formed consumer-insights team. This team will study and analyse customer behaviour (both qualitatively & quantitatively) to give actionable insights that move business metrics. The team is involved in all business decision-making and strategy-formation. This is a high-impact role across the business-verticals, and will work with the Business leaders, Marketing, Post-sales, Product, Operations and customer-success teams.

Key Responsibilities:

- Adept- Understand business and marketing of each vertical; pro-actively map consumer-behaviour, classify, structure customer-journeys and product-experiences.

- Understand the business requirements and convert them into research objectives along with execution plans.

- Own and execute research projects from end to end (Primary - Qualitative and Quantitative, Secondary research).

- Conduct FGDs, direct interviews with internal and external respondents as needed or managing them through vendors with active participation and involvement.

- Research material creation (Questionnaire/discussion guide design), Analysis plan and report writing

- Leverage internal learnings, benchmarks and category/business knowledge to provide a bigger picture context to analysis. Business or marketing Data-analysis experience is good to have and will be required for large data-set handling in this role.

- Strict adherence to project timelines while maintaining highest quality standards

- Build actionable insights with data - understanding the underlying insights and presenting it to key stakeholders

- Identification, shortlisting and end to end vendor management for research projects.

- Travel: Occasional and on-demand for customer interactions and product immersions

Qualifications:

- Academic Qualification: MBA/PGDM or Equivalent (With Marketing/Analytics/Stats Specialization)

- 1+ years of experience in Consumer-insights/ marketing teams of Online businesses or in market research companies (Nielsen, Kantar or similar)

- Interest & ability to understand the Education and Ed-tech market, Customers and stakeholders

- Experience working on both Quantitative and Qualitative methodologies

- Experienced in doing interviews, moderating discussions/FGDs (as needed), building qualitative insights

- Ability to work in a start-up environment; very fast-paced, unbound-constrained thinking is required

- Excellent organizing skills, structured thought process; stakeholder management (internal and external); presentation skills

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