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HR at BYJU's

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Byju's - Manager - Digital Marketing - Paid Marketing/App Marketing (3-5 yrs)

Bangalore Job Code: 863497

The Role:

Byju's is looking for a qualified Digital Marketing expert to take the lead in developing successful, long-term Mobile marketing strategies for the company.

As a Digital Marketing lead, you should have in-depth marketing experience and a passion for Mobile and Digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward- thinking ideas to build and maintain a strong company web presence.

The role will be based in Bangalore.

Key Responsibilities:

- Plan, test, and execute mobile app marketing campaign and responsible for App Growth.

- Develop and execute App Store Optimization strategies

- Manage all digital marketing channels (e.g. Mobile, blogs, and social media) to ensure brand consistency

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales teams to increase client satisfaction through cohesive strategies. Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

Candidate Profile:

The ability to think strategically and drive execution is essential. Ideally, we are looking for a Mobile Marketing professional who has planned and managed marketing campaigns that promote a company's brand. Also worked on planning campaigns, analyzing metrics and Identifying trends. Previous experience in art direction and social media.

Specifically, the candidate should have:

- 3 - 5 years of experience in Mobile marketing campaigns, google ad hoc, social media and display advertising

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B (Multivariate experiments)

- Knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, and Webtrends).

- Working knowledge of ad serving tools (e.g. Dart, Atlas)

- Experience in setting up and optimizing Google Ad words campaigns Strong analytical skills and data-driven thinking

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- International exposure in a Plus

Women-friendly workplace:

Maternity and Paternity Benefits

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