Byju's - Manager - Channel Marketing - IIM/ISB/FMS/MDI

Channel Marketing Manager (Tier 1 Institutes)

The Role - Channel Marketing

- Reporting to the Vice President Marketing - this is a new role that will be a critical part of driving insights-led, consumer centric go-to-market efforts within the organization.

- The incumbent will be responsible for building world-class consumer brands and driving exceptional growth of the business.

- We are looking for a gifted individual who is a strategist with a passion for deeply understanding customers and translating that knowledge into actionable results.

- The candidate needs to spearhead conceptualization of marketing plans and oversee implementation.

Key Responsibilities :

Channel Partnership Management :

-Taking brand ownership and designing market / retail initiatives across the channels

- Ownership of Planning and execution of communications and media actions required for retail channels across offline, online and social media

- Drive conception, development, and implementation of marketing plan and strategies, product concepts, promotional programs and new product launches

Stakeholder Management :

- Work closely with multiple stakeholders within the organization to define business priorities to develop relevant initiatives and objectives and work with various teams to help meet them

- Lead creation of communication briefs, basis objective & identified insights

Analytics :

- Own campaign assessments and feedback loop for improvements/course corrections

- Effectively Forecast, Plan and generate Business pipeline

- Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies

Candidate Profile :

- 3-5 years of relevant channel marketing experience including offline and online

- Channel Marketing experience is must: Proven experience in building and driving the product / category (electronics vertical) on external sales channels

- Brand marketing / Sales experience would be a plus

- MBA /PGDM/equivalent degree in Marketing from reputed institute

- Comfortable in a fast-paced, entrepreneurial, start-up environment and are adept at influencing and coordinating with different stakeholders

Key Skills Required :

- Negotiation skills

- Analytical skills

- Excellent interpersonal skills and the ability to work as a team member and independently