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13/05 Sarika Puri
HR at Byju's

Views:4210 Applications:106 Rec. Actions:Recruiter Actions:83

Byju's - Manager - Brand Strategy - IIM/ISB/FMS/MDI (3-5 yrs)

Bangalore Job Code: 821836

The Role

- This is a new role that will be a critical part of driving an - insights-led consumer centric- Go-To-Market culture within the organization.


- BYJU's is an extremely successful Consumer Technology company and as it scales, it is proactively working to building a consumer-first approach across the organization. This role is thus critical to championing this approach.

- The Manager - Brand Strategy will be a part of the Brand Strategy team responsible for building world-class consumer brands and supporting exceptional growth of the business.


- We are looking for a gifted individual who is a strategist with a passion for deeply understanding customers and translating that knowledge into actionable results.


- The candidate needs to be from a Premier Management institute and needs to have worked on managing brands at Blue-Chip consumer companies. The Position will be a part of the Brand Strategy team that reports to the Vice-President Strategy and work closely with the Marketing, Strategy and Business Development teams.

Key Responsibilities

- Drive consumer understanding & insight generation. Own insights generation and key user understanding metrics for assigned brand

- Guide the insights team in development and implementation of a research calendar.

- Issue relevant briefs to the Insight team for them to translate into projects

- Lead the Insights team and oversee the execution of the various research projects

- Build cultural, category & competition learning for a better innovation pipeline and market specific communication

- Define and develop the assigned Brands/sub-brands in the portfolio

- Track brand health by regularly tracking key metrics, and working with teams responsible for the same

- Partner with the marketing and creative team to provide insights and strategic direction

- Lead creation of communication briefs, basis the identified insights

- Own campaign assessments and feedback loop for improvements/course corrections

- Conceptualize and execute innovative programs that drive the brand in the desired direction

Candidate Profile

- Conceptualize and execute innovative programs that drive the brand in the desired direction

- MBA from a premier institute, working/having worked in Blue-Chip Consumer companies - with a minimum of 2 years- experience being in Brand Management

- 3 to 5 years of experience overall, post MBA

- Entrepreneurial experience or experience in marketing consultancies will be valued

Women-friendly workplace:

Maternity and Paternity Benefits

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