Byju's - Brand Marketing Role

Brand Marketing

The Role :

- This is a new role that will be a critical part of driving an "insights-led consumer centric" Go- To-Market culture within the organization. BYJU's is an extremely successful Consumer Technology company and as it scales, it is proactively working to building a consumer-first approach across the organization. This role is thus critical to championing this approach.

- The Manager - Brand Strategy will be a part of the Brand Strategy team responsible for building world-class consumer brands and supporting exceptional growth of the business.

- We are looking for a gifted individual who is a strategist with a passion for deeply understanding customers and translating that knowledge into business initiatives that deliver results. The candidate needs to be from a Premier Management institute and needs to have worked on managing brands at Blue-Chip consumer companies. The Position will be a part of the Brand Strategy team that reports to the Vice-President Strategy and work closely with the Marketing and Sales teams.

Key Responsibilities :

- Develop the assigned Brands/sub-brands in the portfolio

- Drive consumer understanding & insight generation.

- Own insights generation and key user understanding metrics for assigned brand

- Build cultural, category & competition learnings for a better innovation pipeline and market specific communication

- Develop business insights on the brand and be the voice of your consumer in the GTM organization

- Track brand health by regularly tracking key metrics, and working with teams responsible for the same

- Partner with the marketing and creative team to provide insights and strategic direction

- Lead creation of communication briefs, basis the identified insights

- Own campaign assessments and feedback loop for improvements/course corrections

- Conceptualize and execute innovative programs that drive the brand in the desired direction

- Activate the brand and worth with business teams in growing the brand

Candidate Profile:

- Conceptualize and execute innovative programs that drive the brand in the desired direction

- MBA from a premier institute, working/having worked in Blue-Chip Consumer companies

- 2 to 6 years of experience overall, post MBA

- Needs to be a Sales-Marketing professional. Experience in brand management would be a positive, but not essential

- Entrepreneurial experience or experience in marketing consultancies will be valued